The surging "green" tide in the consumer market releases new potential for high-quality development
Green products are constantly upgraded, with a wide variety of categories; green consumption subsidies have been increased, and innovative ways of playing are emerging one after another; green lifestyles have continued to be promoted, and low-carbon concepts have been deeply rooted in the hearts of the people... In recent years, with the acceleration of green transformation of consumption patterns, green consumption has moved towards More new scenarios are extending, and a "green wind" is blowing up "new markets."
The recently issued "Opinions on Accelerating the Comprehensive Green Transformation of Economic and Social Development" further sends the signal of accelerating the green transformation of economic development with green consumption as the starting point.
"Vigorously advocate simple, moderate, green, low-carbon, civilized and healthy life concepts and consumption methods","Guide enterprises to carry out green design, select green materials, promote green manufacturing, adopt green packaging, and carry out green transportation","Develop new energy vehicles and green Smart home appliances, water-saving appliances, energy-saving stoves, green building materials to rural activities"... It puts forward a number of requirements focusing on promoting green lifestyles, increasing the supply of green products, and improving green consumption incentive mechanisms.
According to data from the National Development and Reform Commission, in 2023, my country's energy consumption and carbon emission intensity per unit of GDP will drop by more than 26% and 35% respectively compared with 2012, and the output rate of major resources will increase by more than 60%.
In recent years, my country has vigorously promoted the green transformation and upgrading of consumption models, and various localities have responded to the call and carried out a series of green consumption promotion activities. Consumption promotion activities such as enriching green products, providing consumption subsidies, and creating green shopping malls have further enhanced residents 'willingness to consume green and injected vitality into green consumption.
In Hainan, from exhibition centers, office buildings, hospitals, to street shops and takeout points, the use of degradable plastic products has entered various places and industries, and many citizens carry vegetable baskets and cloth bags; in Chongqing, green shopping malls are favored by consumers, using environmentally friendly canvas bags, paperless shopping receipts, equipped with new energy vehicle charging piles, and carrying out renewable resource recycling activities all year round. Major shopping malls have taken multiple measures to promote the green transformation of consumption; In Jiangsu, the local government actively carried out special activities to promote consumption of green energy-saving home appliances, and issued hundreds of millions of yuan in government subsidies to stimulate sales of all home appliances and benefit consumers...
"Green consumption has unlimited potential, and multiple measures are needed to stimulate and release the vitality of the consumer market." Industry experts said that relevant companies should increase investment in the research and development and production of green products to meet consumer needs with the supply of higher-quality green products. Relevant departments, enterprises, social organizations and other parties must form greater synergy. While popularizing green consumption knowledge and enhancing public awareness of green consumption, they must also continue to activate green consumption through issuing green consumption coupons, green point redemption, and direct subsidies.
According to the relevant person in charge of the National Bureau of Statistics, digital consumption, green consumption, and healthy consumption are becoming new trends. Green products are growing strongly, helping to accelerate the cultivation of new quality productivity.
Green consumption patterns are related to people's food, clothing, housing and transportation. Xu Xiaoliang, a distinguished researcher at the Institute of Digital Economics at Nanjing University of Science and Technology, believes that from the perspective of the automobile market, under the multiple influences of policy support and the novelty of automobile products, the attractiveness of new energy vehicles has continued to increase, and green consumption has accelerated development, becoming a new highlight in domestic demand growth.
"Cultivating green concepts and promoting green consumption are inherent requirements for promoting high-quality economic development and are of great significance to achieving the goal of carbon peak and carbon neutrality." Liu Dan of the Institute of Quantitative and Technical Economics of the Chinese Academy of Social Sciences said that promoting green consumption is not only a large-scale update in the consumption field, but also through its transmission role, it will promote the structural adjustment of green environmental protection industries, technological innovation, optimize resource allocation, and promote the transformation of economic development methods.
Many experts believe that while stabilizing and expanding traditional consumption, we need to give full play to the traction role of green consumption, use green consumption to help the development of green industries, and let green and low-carbon lifestyles help transform production methods to green and low-carbon, so as to promote high-quality development continues to inject momentum. (People's Daily reporter Wang Shaoshao)
