The construction industry is a major consumer of energy and carbon emissions, accounting for more than 30% of the world's final energy consumption. Traditional building materials production and consumption methods have not adapted to the needs of green, low-carbon and high-quality development, under the guidance of the "double carbon" goal, in recent years, the promotion and application of green building materials has become a "new flow" in the construction industry, is an important measure to expand domestic demand, promote consumption, and stabilize growth, and is also an urgent need to improve the quality of people's lives.
Recently, the Ministry of Commerce and other 14 departments issued the "Action Plan for Promoting the Trade-in of Consumer Goods", pointing out that the production, certification and promotion of green building materials should be accelerated, and green building materials should be carried out in an all-round way. Six departments, including the Ministry of Industry and Information Technology, also jointly issued a notice that they will carry out in-depth green building materials to the countryside nationwide from 2024 to 2026. After two years of pilot, green building materials to the countryside activities have received widespread attention from all walks of life, the activities continue to be carried out, will promote the upgrading of rural building materials at the same time, bring new opportunities to expand the sinking market.
At present, except for the pilot areas, most areas have not yet formed a systematic implementation plan and supporting policies. On the one hand, the quality of green building materials products is uneven, the price is high, and the promotion is difficult, and some building materials enterprises have a wait-and-see attitude; On the other hand, from the perspective of society as a whole, the concept of green and low-carbon consumption has not yet been fully formed, and in the process of residential construction and renovation in some rural areas, there is a widespread phenomenon of emphasizing price and ignoring environmental protection. To truly let green building materials enter the homes of ordinary people, it is necessary to start from the policy side, the supply side and the demand side, and seize the golden period of development to achieve in-depth advancement.
Improve supporting policies and pay attention to giving full play to the joint force. Under the overall promotion framework, relevant departments can introduce special support policies including centralized procurement, consumption subsidies, selection requirements, tax incentives, etc. In particular, the counties and townships that already have the foundation and location advantages of the building materials industry can accelerate the construction of the building materials industry base, and promote the development of the whole industrial chain of green building materials production, certification, circulation, application and service through upstream and downstream docking and collaborative innovation of characteristic industrial clusters. All localities can explore differentiated development models, establish a green and low-carbon building materials information database, and building materials products that meet the corresponding conditions can be applied for storage by enterprises, support enterprises to develop and design green building materials products and overall solutions suitable for rural living environments, enrich the green building materials commodity pool, and strengthen the timely matching of supply and demand.
Increase product research and development and enhance supply capacity. Enriching product varieties and improving product quality is an important guarantee for green building materials to go to the countryside. Building materials enterprises can focus on "increasing varieties, improving quality, creating brands" and other aspects, focusing on market segments, increasing production research and development efforts, and developing more high-quality products suitable for the rural market. Enterprises that have been approved to use the green building materials product certification mark should give full play to their own technical advantages and brand influence, provide customized products according to customer needs, and pay more attention to functionality, safety and aesthetics in product design. The industry associations in the field of building materials should play the role of a bridge, organize a variety of activities such as science popularization and promotion, and further expand the depth and breadth of the promotion and application of green building materials products by providing a combination of online and offline methods such as selection guides, sharing relevant technologies, and displaying excellent products. The certification body should continue to control the quality, constantly improve the green building materials certification management system, standardize the certification process, and ensure that the products in the countryside are reliable and guaranteed.
Practice the green concept and stimulate consumption potential. All localities can combine the actual needs, organize green building materials enterprises to go deep into counties, townships, rural areas, carry out various promotional activities, through energy conservation and emission reduction publicity, expert field guidance, public welfare lectures, etc., to encourage rural housing renovation, agricultural infrastructure construction, etc. to take the lead in the selection of energy-saving, low-carbon, safe, cost-effective green building materials. With the concept of green and low-carbon gradually gaining popularity, enterprises with good performance can be awarded honorary titles such as "Excellent Promotion Enterprise" and "Green and Low-carbon Enterprise" in a timely manner to enhance their sense of mission and responsibility. It can also encourage residents to buy green products, strengthen supervision and management, help consumers understand and screen green building materials products, promote green consumption, and boost the building materials market.