Entering the life of the alpha generation--a charity event with the theme of "Shining yourself in the School Season" was held

Recently, a public welfare event with the theme of "Morning Light School Season, Shining Yourself" was officially held on Wuzhizhou Island, Hainan. As the first class ceremony at the seaside,"flash class representatives" from various fields such as public welfare, performing arts, sports, literature, business and media are invited to participate in the opening ceremony. Through seaside public welfare flash incidents and online public science popularization, we advocate and drive More people practice a sustainable and ocean-friendly lifestyle.

From joining hands with the China Space Museum last year to give products cosmic elements, to joining hands with WildAid this year to jointly calling for marine protection, every student is encouraged to love the earth, love all beings, love themselves, and have love in their hearts, so it shines brightly. 13-17 The group of students aged 20 is also the alpha generation. As a group of people who love life and environmental protection, environmental protection has quietly become a fashionable lifestyle for young people. More and more students and young groups are paying increasing attention to and demand for sustainable stationery, cultural and creative products, forming a blue ocean of consumption.

With design concepts and design solutions that focus on sustainability, how to achieve productization? Then we need to ensure the supply of sustainable raw materials through the supply chain, gradually strengthen the sustainability of the supply chain, and guide suppliers to fulfill their environmental and social responsibilities. Therefore,"sustainable supply chain" has become the second pillar of the company's sustainable development strategy.

The third pillar is "responding to climate change", which means the need to carry out work related to reducing carbon emissions, including formulating and implementing the company's carbon emission reduction goals, implementing green production in the manufacturing process, expanding the use of renewable energy, and encouraging the company. Employees practice low-carbon office, low-carbon life, etc. At the same time, this is also consistent with the national "double carbon" goal.

From the perspective of stationery companies, increasing sales will not only dilute the production costs of environmentally friendly stationery, but will also further allow them to form a positive closed loop in the market and affect more young consumers.