The "old-for-new" policy continues to deepen and implement, and the potential of automobile and transportation consumption is greatly released
On June 24, the National Development and Reform Commission and other five departments jointly issued the "Measures on Creating New Consumption Scenarios and Cultivating New Consumption Growth Points"(hereinafter referred to as the "Measures"), proposing to create six new consumption scenarios and cultivate new consumption growth points. Boosting bulk consumption is not only related to expanding domestic demand, but also an important way to stabilize growth. The "Measures" propose measures such as "arranging funds to support the scrapping and renewal of eligible old cars" and "encouraging qualified places to support the replacement and renewal of cars."
In order to promote consumption and accelerate the construction of a new development pattern, in March this year, the State Council issued the "Action Plan to Promote Large-scale Equipment Renewal and the Exchange of Old Consumer Goods for New Products" to implement the exchange of old consumer goods for new ones. Since then, the "Action Plan to Promote the Swap of Consumer Goods" and "Implementation Rules for Car Swap Subsidies" have been successively launched.
The "old-for-new" policy is further releasing the consumption potential of the automobile market. According to recent data released by the China Association of Automobile Manufacturers, from January to May, automobile production and sales reached 11.384 million and 11.496 million respectively, a year-on-year increase of 6.5% and 8.3% respectively. Automobile production and sales maintained steady year-on-year growth. Among them, from January to May, the production and sales of new energy vehicles reached 3.926 million and 3.895 million, a year-on-year increase of 30.7% and 32.5% respectively, and the market share reached 33.9%.
A reporter from Securities Daily recently visited a number of auto 4S stores and found that in response to the policy call, auto companies not only introduced relevant subsidies and preferential measures, but also used improved services to dispel consumers 'concerns about replacing cars. Most consumers are seeking subsidies and preferential measures to buy cars.
There are many subsidies for car trade-in
Consumer enthusiasm is high
"It's not troublesome to trade in old cars at all. When you bring the old car here, we have a special used car department that evaluates the value of the car and recycles it on the spot. The procedures can be handled in the store. If it's a 'zombie car'that cannot be driven, we will also collect the car at home for free." At the BYD 4S store in Beijing's West Third Ring Road, the account manager enthusiastically introduced to reporters that if the old car has low residual value, you can go through the vehicle scrapping process and enjoy a policy subsidy of up to 10,000 yuan. They have provided replacement services for many "zombie car" owners this year.
In recent years, with the continuous increase in domestic car ownership, the elimination and renewal of old vehicles has become an important trend in the market. In order to solve problems such as consumers 'lack of willingness to change cars and poor circulation in the used car market, relevant policies have continued to work hard, not only Providing consumers with trade-in subsidies and introducing a series of measures.
Local policies have also been accelerated. On June 24, Gong Zheng, Deputy Secretary of the Shanghai Municipal Party Committee and Mayor, presided over an executive meeting of the municipal government. The meeting agreed in principle to the "Shanghai City Action Plan to Accelerate Automobile Renewal Consumption (2024-2027)" and proposed to strengthen government-enterprise linkage, focus on stimulating consumption potential, adhere to policy guidance, highlight market leadership, optimize financial services, and allow consumers to truly feel the benefits and convenience. It is necessary to strengthen internal and external linkages, accelerate the improvement of the circulation system, further facilitate the transaction of used cars, reduce intermediate links, reduce transaction costs, improve circulation efficiency, and encourage the export of used cars.
Faced with strong policy support, car companies have also taken active actions. The relevant person in charge of Great Wall Motor Co., Ltd.(hereinafter referred to as "Great Wall Company") said in an interview with a reporter from Securities Daily that Great Wall Company actively responded to the call of national policies and not only greatly increased the subsidy amount for the replacement of mainstream models of major brands., the replacement subsidy for some best-selling models is close to 20,000 yuan. In addition, Great Wall Company's corporate subsidies for customers to trade in old ones have also relaxed the rules for data review, so that customers can enjoy the dual replacement subsidies of the government and Great Wall Company to the greatest extent, benefiting consumers "real money".
Huiju Shopping Center located in Beijing's South Fourth Ring Road gathers sales stores of a number of car companies such as Ideal, Nilai, Avita, and Wenjie, all of which have launched special car trade-in activities. Avita Automotive Experience Consultant introduced that in addition to replacement subsidies, consumers can also enjoy terminal discounts provided by car companies and auto insurance vouchers worth 5000 yuan, as well as a variety of interest-free and low-interest auto finance services in installments. Wenjie Automobile, located in Huawei's experience store, has launched measures such as "car purchase + machine purchase" joint discounts.
A consumer waiting to test drive a car told a reporter from Securities Daily that he was interested in the recent car trade-in event and was preparing to replace his fuel car with a new electric car. He was also considering whether to participate in another promotion event to allow his mobile phone to be replaced.
In addition to "bringing in" consumers through stores, more car companies have begun to "go global" to explore potential customers through various cooperation channels. The reporter recently participated in a motoring club organized by GAC Aian. During the event, the car company introduced in detail the relevant preferential measures for old car owners to replace new cars.
Ma Guofeng, president of GAC Ai 'an's "Jingyou Association" who organized this event, told reporters that many new energy car owners have used their vehicles for more than five years and there is a need for replacement. This year, he has contacted manufacturers to organize two such activities., drivers are very enthusiastic about participating.
Accelerate the advancement of transportation
Large-scale equipment updates
In order to promote a new round of upgrading transportation equipment and support the construction of a green and low-carbon transportation system, while the automobile consumer market is setting off a wave of trade-in, policies are also being further deepened and implemented.
On June 7, the official website of the Ministry of Transport announced the "Action Plan for Large-scale Transportation Equipment Renewal", implementing the electrification replacement of urban buses, the elimination and renewal of old operating diesel trucks, the scrapping and renewal of old operating ships, the elimination and renewal of old locomotives, postal express delivery seven major actions: replacement of old equipment, upgrading logistics facilities and equipment, and improvement of standards, to promote the clean, low-carbon and efficient development of transportation, energy and power systems, and promote the green and low-carbon transformation of the industry in an orderly manner.
Guo Tao, deputy director of the China E-Commerce Expert Service Center, told reporters that these measures will bring new changes to the transportation industry in many aspects. The electrification of urban buses will reduce exhaust emissions, improve urban air quality, and reduce energy consumption costs; the elimination and renewal of old operating diesel trucks will help reduce pollution emissions and noise pollution, and improve transportation efficiency and safety; The scrapping and renewal of old operating ships can improve the energy conservation and environmental protection level of shipping and enhance transportation capacity; the elimination and renewal of old locomotives will improve the efficiency and reliability of railway transportation. Overall, it will promote the development of the transportation industry in a greener, efficient and intelligent direction.
Guo Tao said: "Clean energy transportation vehicles with higher levels of intelligence will provide strong support for the construction of smart logistics, smart roads, and smart ports. They can transmit large amounts of data in real time, providing a basis for precise logistics scheduling and path optimization, and assisting the development of smart logistics. In terms of smart roads and smart ports, the interaction between new transportation vehicles and smart facilities will be smoother, promoting intelligent management, and improving the operational efficiency of roads and ports."
Local policies are also closely following. Nanhu District, Jiaxing City, Zhejiang Province recently released the "Action Plan for Large-scale Equipment Renewal in the Transportation Field of Nanhu District", focusing on five major actions: improving infrastructure intelligence, reducing carbon and improving efficiency of logistics equipment, improving public transportation equipment, improving standards of transportation construction machinery, and improving quality of safety facilities. It has planned 13 key tasks and made every effort to promote the comprehensive update and upgrade of transportation equipment in the direction of high-end, intelligent, green and safe.
Chen Lin, public affairs manager of Westwell Technology, an overall solution provider in the field of large logistics, said in an interview with a reporter from Securities Daily: "Today's port operations are facing the challenge of decarbonization and efficiency improvement. With policy support, we will continue to delve into port scenarios. By deploying cutting-edge technologies such as new energy autonomous driving, intelligent operating systems, the Internet of Things and digital connectivity, we will help ports reduce carbon emissions while improving operational efficiency."
Liu Dacheng, deputy dean of the Internet Industry Research Institute of Tsinghua University and director of the Logistics Industry Research Center, told a reporter from Securities Daily: "Promoting the renewal and replacement of transportation vehicles, especially new energy transportation vehicles with higher levels of intelligence, will further promote big data, The application of advanced technologies such as artificial intelligence and the Internet of Things in the transportation industry will further promote the intelligent development of the transportation industry."
"In the past, the main service for transportation scenarios were automobile companies and infrastructure construction companies. In the future transportation scenarios, more technology companies and Internet of Things companies will provide services. The level of digitalization, networking and intelligence of transportation will continue to reach a new level, showing a broad space for development." Liu Dacheng said.
